Branding

Making Autoch.at yours

The Branding page (at Settings > Branding) controls how your business appears to customers across all Autoch.at channels. The settings here apply workspace-wide — they affect the chat widget, email signatures, and any customer-facing messages sent from your workspace.

What you can configure

Company name

This is the name displayed to customers in the chat widget header, email footers, and system messages. Use your official business name or the brand name your customers recognize.

Logo

Upload your company logo. It appears in the chat widget header and in email communications. For best results, use a square or horizontal logo in PNG or SVG format with a transparent background.

Brand colors

Set your primary and secondary brand colors. These are applied to the chat widget's header, buttons, and accent elements, ensuring the widget matches your website's visual identity.

Use hex color codes (e.g., #2563EB) for precise color matching.

Favicon

Upload a small icon (typically 32x32 pixels) that represents your brand. This appears in browser tabs and bookmarks when customers interact with any Autoch.at-hosted pages.

Applying branding to the chat widget

The colors and logo you set here are automatically applied to your chat widget. To preview how the widget looks with your branding, go to Conversations > Messaging > Widget Playground.

For more detailed widget configuration — like the greeting message, launch behavior, and allowed domains — see Chat Widget.